The first step in search engine optimization (SEO) for any website is keyword research. It play a very important role in providing google rank and increase traffic on your site.What is your target audience going to type in to a search engine? Remember, we are not just talking about single words but two, three and four word phrases. The longer the phrase, the more specific it is and the less competitive it will be to rank for.
The first step to better organic search engine positioning is choosing the right keywords. The next and most critical step in optimizing the rank or natural position of a website is the selection of right keywords and their placement in appropriate location of the web pages. It is also important that the selected keywords are placed evenly all over the website.
Ranking highly for a longer keyword phrase will result in less traffic, but is likely to lead to more conversions, so go after those long, specific search terms. Provided, of course, that they are relevant to your site! You need to find keywords that are not only going to send lots of traffic to your website, but also traffic that is going to convert into sales and clients, traffic relevant to what your site offers.
It is very important keywords should be targeted and related with site. Search engines analyze the whole of a web page to determine which keywords are relevant but the text within certain areas of a page are given more ‘weight’. The areas below are listed in a rough order of importance, but remember no one knows exactly how search engines rank pages.
1. The title Meta tag.
2. The content on the page (within p tags).
3. The anchor text of internal links.
4. The anchor text of external links.
5. The description Meta tag.
6. The alt tags of images.
7. The H1 tag (and other heading tags).
8. The filenames of pages.
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